John Branca — Harvard Interview — “Creating a Connection”

 




John Branca shares with students at Harvard, some different ways he was able to connect with his clients.

John Branca

Brian Price: What aspect of, you had mentioned being a musician yourself, being a music lover yourself. What aspect of your work brought you closer to your artist? And being able to see the world through their artistic eyes. Tell us how that appreciation so, endeared you more so to your clients than maybe less?

John Branca: Well, it was always; I represented different kinds of artists with a country artist named Dwight Yoakum, and the first time he came in to meet me. I said to him, a couple of your songs now remind me of Buck Owens, and they’re very; he lit up because he later did a duet with Buck Owens called streets Bakersfield.

And so, the ability to know music and connect with them on an entirely non-legal level was really important. I think one of the joys that I had in life with Michael Jackson is when thriller came out, we started buying songs. And I bought the slime in the family stone catalog, a couple of Dion developments songs.

And sometimes, I’d find a song, and I’d say, Mike, this is a really good song. I don’t know that one, and I give it to him, and he would call on Monday. Branca, I was dancing all weekend in that song, we got to buy. So it was like connecting out over the love of music that was great.

Of course, when we bought the Beatles catalog that was the grand slam home run.

John Branca — UCLA Interview — “The Difference when Michael Jackson was Alive” (facebook.com)

Location: Los Angeles, CA, USA

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