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A Conversation with John Branca, Partner and Head of the Music Department at Ziffren Brittenham LLP

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  This was a great event! Veteran entertainment attorney John Branca has been advancing the careers of recording artists and music companies for more than four decades. Marty Bandier, CEO/Chairman of Sony/ATV Music Publishing called him “the #1 publishing lawyer in the country” while late global pop star Michael Jackson hailed him as “the greatest lawyer of our time.” As partner at the prominent entertainment law firm Ziffren Brittenham LLP, Branca’s clients have included over 30 members of the Rock and Roll Hall of Fame. He also serves as chairman of the Michael Jackson Company. Branca will share his unique professional journey and insights into his professional collaboration with some of the music industry’s biggest talents. Presented by The UCLA Herb Alpert School of Music, the L.A. Sounds Now virtual event series offers a unique snapshot of the global music industry through engaging conversations with diverse industry leaders led by School of Music Inaugural Dean, Eileen L. Str...
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John Branca — Harvard Interview — “Media”

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  John Branca  giving insight into the importance of thinking about the media for a celebrity. Mr. Branca gives his takes on multiple instances of media representation. John Branca: I mean, there’s always going to be somebody that disagrees with what you do or has an opinion about what you do. And you can’t always control that. But thinking about the media is very important for a celebrity. Brian Price: So, you’d mentioned  b eing a business advisor for clients too. So, the effect of media today with social media, how different is it than with earlier in your career? And how have you learned how to work with the media, utilize the media for whatever your aims might be? John Branca: Well, I’m older and I would venture to say that virtually everybody in this room is probably going to be more adept at dealing with social media than I am. I’m smart enough to hire people who… who know what they’re doing. And it’s important. It’s especially important, you know, where the artist...
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John Branca - UCLA Interview - "Leaving Neverland"

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  John Branca discusses the different way Leaving Neverland was treated by HBO, as opposed to the way any other “documentary" would need to be.   John Branca : I'm thinking obviously of Leaving Neverland where the point of view is presented as fact, but there's no other side to it. In fact, the director of that documentary said, “I had no interest in talking to anybody else.” So, I would challenge you to name one media outlet where if you went to your boss and said, “I don't feel like talking to anybody who has any fact or opinion that might shoot down my theory,” that film that article never get written, never get made.   So, I found it interesting that HBO, they didn't have journalists come to the screening, they had movie reviewers. And if this had been presented as a movie and an opinion, fine. If they had presented both sides like you would require in a courtroom, the courtroom requires both sides. So, something like Leaving Neverland is the one side, ...
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