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John Branca Attorney Interview at Harvard Law School

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  John Branca explaining negotiations and tactics that are used, specifically within the music industry.  “A lot of what happens in negotiation, takes place away from the negotiating table”  John Branca : A lot of what happens in negotiation takes place away from the negotiating table. Professor Sabina calls it 3D negotiation. It’s really in the setup. And so, yelling and screaming at the table can only be 1 tactic that you might use it. And you might choose to use it only on an occasion. But generally speaking, the negotiations prob…. 51% of it’s probably set before you ever walk into the negotiating room, based on who the artist is or who the… who the parties are, what the leverage is, what you’re looking for, what’s important to the other side. It’s not about you.  I remember I had a band called Poison back in the 80s, kind of one of those hair metal bands. And they were signed to this onerous contract with a UK company. And they were a little intimidating. You n...
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John Branca - UCLA Interview - "The Price of Michael Jackson's Success"

John Branca discusses some of the price Michael had to pay for his success. John Branca: Starting in the 80s, James Baldwin had the famous quote that "Michael Jackson would forever pay the price for being as successful as he was and buying the Beatles catalog”. The press started on Michael in the mid-80s, and it hasn't stopped. And you asked the question, why not do a counter documentary? It's impossible to prove a negative. And quite frankly, there are large segments of the press that doesn't care because it's not controversial.
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John Branca Attorney to the Super Stars — FAULT Magazine

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  John Branca Attorney  to the Super Stars John Branca got his first taste of the entertainment business as a teenager when he joined a relatively unknown band in Los Angeles. Ultimately, that same young man became one of the entertainment’s biggest names. But not as a performer. Instead, John Branca became one of the most successful and accomplished attorneys in the entertainment industry. In his career, he has either represented or negotiated with the most famous artists and bands in history. Michael Jackson called him “the greatest lawyer of our time,” and client Carlos Santana simply called him “the Shaman.” As a pa r tner at the entertainment firm of Ziffren Brittenham LLP,  John Branca  ‘s impressive list of clients includes more than 30 members of the Rock and Roll Hall of Fame. Since 2009, he’s served as custodian of the Michael Jackson Estate. Among his favorite deals: the $2.2 billion acquisition by Sony of EMI Music Publishing, a deal that created the bigg...
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