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John Branca - UCLA Interview - "The Price of Michael Jackson's Success"

John Branca discusses some of the price Michael had to pay for his success. John Branca: Starting in the 80s, James Baldwin had the famous quote that "Michael Jackson would forever pay the price for being as successful as he was and buying the Beatles catalog”. The press started on Michael in the mid-80s, and it hasn't stopped. And you asked the question, why not do a counter documentary? It's impossible to prove a negative. And quite frankly, there are large segments of the press that doesn't care because it's not controversial.
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John Branca discussing his personal brand and the importance it has played in his career

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  John Branca  discussing his personal brand and the importance it has played in his career. John Branca : I’m a big believer in branding, no matter what you do as an attorney or otherwise. So over the years, I tried to cultivate a certain brand or image. So that before an artist might come in the room to interview me, they already thought they knew what I was about or certainly what I stood for. And part of my brand, I ha v e sort of two main competitors one in Atlanta and one in New York. Who, my friend in New York, always felt if I represent the record company, I’m going to get the artist. I was the opposite. Like growing up in the 60s, getting kicked out of school. I always had a chip on my shoulder when it came to big organizations, and the government and I view the record company in that light. So my whole thing is I’m going to represent the artists, never going to represent the record company. Never going to have to wake up in the morning and decide whose side am I on t...
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John Branca Attorney Interview at Harvard Law School

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  John Branca explaining negotiations and tactics that are used, specifically within the music industry.  “A lot of what happens in negotiation, takes place away from the negotiating table”  John Branca : A lot of what happens in negotiation takes place away from the negotiating table. Professor Sabina calls it 3D negotiation. It’s really in the setup. And so, yelling and screaming at the table can only be 1 tactic that you might use it. And you might choose to use it only on an occasion. But generally speaking, the negotiations prob…. 51% of it’s probably set before you ever walk into the negotiating room, based on who the artist is or who the… who the parties are, what the leverage is, what you’re looking for, what’s important to the other side. It’s not about you.  I remember I had a band called Poison back in the 80s, kind of one of those hair metal bands. And they were signed to this onerous contract with a UK company. And they were a little intimidating. You n...
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