John Branca discussing his personal brand and the importance it has played in his career. John Branca : I’m a big believer in branding, no matter what you do as an attorney or otherwise. So over the years, I tried to cultivate a certain brand or image. So that before an artist might come in the room to interview me, they already thought they knew what I was about or certainly what I stood for. And part of my brand, I ha v e sort of two main competitors one in Atlanta and one in New York. Who, my friend in New York, always felt if I represent the record company, I’m going to get the artist. I was the opposite. Like growing up in the 60s, getting kicked out of school. I always had a chip on my shoulder when it came to big organizations, and the government and I view the record company in that light. So my whole thing is I’m going to represent the artists, never going to represent the record company. Never going to have to wake up in the morning and decide whose side am I on t...
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