John Branca Attorney on How Michael Jackson Changed Music Publishing
John Branca, Attorney When Michael Jackson bought ATV Music — home to the Beatles catalog — in 1985 and partnered with Sony Music Publishing to establish Sony/ATV in 1995, those strategic moves were stepping stones toward fulfilling Jackson’s long-held dream. “Michael’s dream was to create the biggest publisher in the wor l d,” says entertainment attorney John Branca. He negotiated the aforementioned deals and other publishing acquisitions on behalf of his client before Jackson’s untimely death in 2009. In addition to serving as co-executor of the Michael Jackson Estate with John McClain, Branca is partner and head of the music division at entertainment law firm Ziffren Brittenham LLP. Speaking to Billboard on the occasion of Sony/ATV’s rebranding as Sony Music Publishing in tandem with the company’s silver anniversary celebration, Branca says, “Michael is the person who was single-handedly most responsible for the growth of Sony/ATV. That’s not to take anything away ...