John Branca — Harvard Interview — “Media”
John Branca giving insight into the importance of thinking about the media for a celebrity. Mr. Branca gives his takes on multiple instances of media representation. John Branca: I mean, there’s always going to be somebody that disagrees with what you do or has an opinion about what you do. And you can’t always control that. But thinking about the media is very important for a celebrity. Brian Price: So, you’d mentioned b eing a business advisor for clients too. So, the effect of media today with social media, how different is it than with earlier in your career? And how have you learned how to work with the media, utilize the media for whatever your aims might be? John Branca: Well, I’m older and I would venture to say that virtually everybody in this room is probably going to be more adept at dealing with social media than I am. I’m smart enough to hire people who… who know what they’re doing. And it’s important. It’s especially important, you know, where the artist...