John Branca Attorney Interview at Harvard Law School
John Branca explaining negotiations and tactics that are used, specifically within the music industry. “A lot of what happens in negotiation, takes place away from the negotiating table” John Branca : A lot of what happens in negotiation takes place away from the negotiating table. Professor Sabina calls it 3D negotiation. It’s really in the setup. And so, yelling and screaming at the table can only be 1 tactic that you might use it. And you might choose to use it only on an occasion. But generally speaking, the negotiations prob…. 51% of it’s probably set before you ever walk into the negotiating room, based on who the artist is or who the… who the parties are, what the leverage is, what you’re looking for, what’s important to the other side. It’s not about you. I remember I had a band called Poison back in the 80s, kind of one of those hair metal bands. And they were signed to this onerous contract with a UK company. And they were a little intimidating. You n...